Indianapolis, Indiana – Penske Entertainment Corp. and Gainbridge, an insurtech subsidiary of Group 1001 Insurance Holdings, LLC, have announced a new multiyear agreement that will see Gainbridge continue as the presenting sponsor of the Indianapolis 500, the world’s largest single-day sporting event. The extension reaffirms a partnership built on shared values of innovation, excellence, and long-term commitment to both motorsport and community engagement.
Gainbridge, a digital platform that helps consumers take control of their financial future, has been the presenting sponsor of the Indy 500 since 2019. Over that time, the company has played a vital role in enhancing the event’s brand identity and supporting the broader mission of Penske Entertainment to grow the sport globally.
“Partnering with the Indianapolis 500 is a natural fit for Gainbridge, reflecting our shared commitment to success, innovation and making every second count,” said Group 1001 President and CEO Dan Towriss. “The Indianapolis 500 holds special significance to Hoosiers and fans across the world. We’re excited for this next chapter in our partnership and honored to celebrate the skilled drivers and the dedicated fans.”
Penske Entertainment leaders echoed that sentiment, highlighting how the collaboration continues to elevate both brands while reinforcing the global prestige of the Indy 500. “Our partnership with Gainbridge aligns two brands with a shared passion for growth and world-class customer experience,” said Penske Entertainment President and CEO Mark Miles. “Renewing this relationship with a multiyear agreement showcases the strength and continued relevance of the Indy 500, an iconic event with the perfect entitlement partner to fuel a momentous future.”
Continuing a Legacy of Innovation and Impact
Since joining forces in 2019, the partnership has produced distinctive Indianapolis 500 Icon Series logos, each celebrating an element of the race’s rich heritage. Past designs have incorporated symbols like the brickyard surface, the checkered flag, the Pagoda, the winner’s wreath, and Victory Podium—all emblematic of the sport’s traditions and pageantry.
The latest design, revealed during the 2026 ticket renewal period, adds a patriotic theme to commemorate the 250th anniversary of the United States. The logo also reflects the spirit of Memorial Day weekend, when the storied race is traditionally held, honoring the nation’s military service members.
Looking Ahead to the 110th Running
The 110th Running of the Indianapolis 500 presented by Gainbridge is scheduled for Sunday, May 24, 2026, at the legendary Indianapolis Motor Speedway (IMS). Excitement for the upcoming race is already building, fueled by the historic grandstand sellout of the 2025 event—a milestone that even prompted officials to lift the local broadcast blackout for the first time in years.
The renewed sponsorship ensures that Gainbridge will continue to play an integral role in shaping the future of the Indy 500 experience for both fans and competitors. Beyond its title role, the company has demonstrated a deep commitment to sports and education partnerships, reflecting its broader mission to empower individuals through opportunity, learning, and innovation.
This alignment between business purpose and sporting passion has made Gainbridge a perfect fit for motorsport’s most iconic stage. Both organizations share a vision of progress—one that celebrates the human drive for excellence while embracing technological and social advancement.
A Partnership with Enduring Momentum
As the Indianapolis 500 approaches its 110th anniversary, the continuation of the Gainbridge partnership represents more than just a sponsorship renewal—it symbolizes the endurance and evolution of an American institution.
For Gainbridge, the association extends beyond brand visibility. It’s about reinforcing values of discipline, performance, and trust, much like those embodied by the drivers who compete for racing immortality every May. For Penske Entertainment, it’s about ensuring the event remains a global benchmark for sporting excellence and fan engagement.
With a shared dedication to innovation and a forward-looking vision, both organizations are poised to continue growing together—on the racetrack, in the marketplace, and in the hearts of millions of fans who mark Memorial Day weekend not just as a holiday, but as a celebration of speed, tradition, and unity.
Fans can learn more and secure tickets for the 110th Indianapolis 500 presented by Gainbridge by visiting IMS.com.
