Indianapolis, Indiana – Penske Entertainment has earned a prestigious accolade from Sports Business Journal, being recognized as one of the “Best Places to Work in Sports” for 2025. This distinction highlights the company’s ongoing commitment to creating a supportive, innovative, and employee-focused workplace. It also serves as a reflection of the company’s dedication to cultivating a culture where staff voices are heard and valued.
The honor, awarded annually, recognizes sports and entertainment organizations that demonstrate excellence in employee satisfaction and cultural development. Selection for the list is informed by a comprehensive survey, measuring both employee engagement and organizational practices. The survey gives employees a direct platform to share their experiences, helping shape the final rankings.
“This recognition is extra special because it’s informed by direct insights and feedback from staff – it truly reflects the voice of our team,” said Penske Entertainment Chief Talent Officer Kristin Weeden. “At Penske Entertainment, we’re building a culture that listens, takes action and is inclusive. We know this creates an environment that rewards hard work, drives innovation and ultimately helps us best serve our fans at INDYCAR and Indianapolis Motor Speedway with world-class events.”
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In recent years, Penske Entertainment has made significant strides in ensuring employees feel empowered and supported. The company has developed clear channels for staff input, giving employees meaningful opportunities to contribute to workplace initiatives and influence organizational decision-making. This approach has strengthened both morale and collaboration, helping create an environment where new ideas can flourish.
Beyond fostering a collaborative culture, Penske Entertainment has expanded benefits and professional development opportunities to further support its workforce. Enhanced parental leave, a tuition assistance program, and strategic partnerships that promote continuous learning are just a few of the initiatives designed to help employees grow both personally and professionally. By investing in staff development and well-being, the company ensures that its team members are prepared to succeed and innovate across all facets of the business.
The recognition by Sports Business Journal reflects the combined efforts of these initiatives and highlights the organization as a model for employee engagement in the sports and entertainment sector. The full list of the 2025 “Best Places to Work in Sports” was released today and provides insight into the companies leading the way in workplace culture and staff satisfaction.
Penske Entertainment Corp., a subsidiary of Penske Corporation, is a global leader in motorsports and event management. It oversees the Indianapolis Motor Speedway, home to the iconic Indianapolis 500, the world’s largest single-day sporting event, which has been held for more than a century. The company also manages the NTT INDYCAR SERIES, North America’s premier open-wheel racing championship, known for its competitive and high-stakes racing. In addition, IMS Productions, the company’s video services and production arm, continues to provide industry-leading media and event coverage.
As Penske Entertainment continues to grow and innovate, this award underscores the organization’s commitment not only to delivering world-class events and racing experiences but also to creating a workplace where employees feel valued, heard, and empowered. The recognition serves as a testament to the company’s leadership, culture, and ongoing efforts to prioritize both employee satisfaction and professional excellence in the fast-paced world of sports and entertainment.
For those interested in viewing the full SBJ list of “Best Places to Work in Sports” for 2025, the list is now publicly available online.
