Bloomington, Indiana – Bloomington-based marketing strategy and growth advisory firm Amplyfire has announced the launch of The Kindling Club, a new entrepreneurial book and discussion community set to begin in early 2026. The initiative is designed for local business owners seeking meaningful connection, practical insights, and tools to support both business growth and personal leadership.
The Kindling Club offers a unique approach to professional development, combining curated reading with guided discussion and reflection. Each month, members focus on one intentionally selected book, participating in live discussions that explore how its concepts can be applied in real-world business situations. The emphasis is on action, sustainable progress, and peer learning rather than passive consumption of ideas.
“The Kindling Club was created to support business owners who want consistent momentum without the pressure of traditional programs,” Amplyfire said in a statement. “Members are encouraged to participate at their own pace, and reading the book is not required to join discussions.”
The program includes live virtual group discussions, guided reflection prompts, and optional exercises that encourage practical implementation of the ideas explored in each book. By offering a flexible and engaging structure, The Kindling Club aims to foster meaningful dialogue while enabling members to take insights and apply them directly to their own business practices.
Amplyfire has already announced the first quarter 2026 schedule, which includes a diverse selection of books to inspire discussion and growth:
• January 29 – Chill & Prosper by Denise Duffield-Thomas
• February 26 – The Widest Net by Pamela Slim
• March 31 – The Practice by Seth Godin
Registration for The Kindling Club is now open, and membership is free. Participants may join at any time, allowing flexibility for those with busy schedules or varying levels of availability. Amplyfire plans to announce future book selections and discussion sessions throughout the year, ensuring a continuous flow of learning and engagement.
Amplyfire itself works closely with established small businesses and organizations, providing marketing strategy, execution support, and growth advising. The firm emphasizes clarity, sustainable systems, and measurable results, helping clients achieve long-term growth while avoiding unnecessary complexity. By launching The Kindling Club, Amplyfire extends its mission beyond traditional consulting, creating a space for business owners to connect, learn, and reflect collectively.
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For many local entrepreneurs, The Kindling Club offers an opportunity to step away from the day-to-day pressures of running a business and focus on broader strategies, mindset, and leadership development. It also encourages collaboration and the sharing of practical insights, allowing members to benefit from the experiences of peers in similar industries or situations.
Those interested in joining can learn more or register by visiting Amplyfire’s website. With its emphasis on action-oriented discussion, personal reflection, and community learning, The Kindling Club seeks to become a valuable resource for business owners looking to grow thoughtfully, sustainably, and collaboratively in 2026 and beyond.
