Indianapolis, Indiana – Texas Roadhouse restaurants across Indiana and the nation are preparing to turn a regular night out into a meaningful act of support for millions of Americans living with tinnitus. According to a press release, all Texas Roadhouse, Bubba’s 33, and Jaggers locations will donate 100 percent of their profits on Monday, Feb. 2, to the American Tinnitus Association as part of a nationwide fundraising effort.
The one-day initiative aligns with Tinnitus Awareness Week and builds on a long-standing partnership between the restaurant group and the nonprofit organization. For diners, the concept is simple: enjoy a meal, and every dollar of profit from that day goes directly toward tinnitus research, education, advocacy, and support services.
“For many years, Texas Roadhouse and Roadie Nation have been steadfast partners of the American Tinnitus Association, and we are deeply grateful for their continued support,” the company’s CEO Patrick A. Lynch said. “This partnership represents the very best of philanthropy, and I am personally thankful for their long-standing commitment to the tinnitus community. Dine-to-Donate, as part of Tinnitus Awareness Week, powerfully amplifies our mission by helping fund research, expanding education, and reminding the millions of people living with tinnitus that they are not alone.”
Tinnitus affects an estimated 26 million adults in the United States, according to the press release. Often described as “ringing in the ears,” the condition can take many forms beyond ringing. People with tinnitus may experience buzzing, hissing, whistling, swooshing, or clicking sounds, even when no external sound is present. For many, the condition can be persistent and disruptive, affecting sleep, concentration, and overall quality of life.
The American Tinnitus Association works to address those challenges through research funding, public education, and advocacy efforts aimed at improving care options. The nonprofit also provides resources and reliable information to individuals and families navigating the condition, helping them better understand symptoms and management strategies.
“Our partnership reflects a sincere dedication to shining a light on tinnitus, its prevention, and the meaningful steps individuals can take to manage this debilitating disease,” CEO and President Jerry Morgan said in the news release.
Texas Roadhouse, Bubba’s 33, and Jaggers are all based in Louisville, Kentucky, and operate numerous locations throughout Indiana and across the country. The brands are known for community-focused initiatives, and company leaders say the Feb. 2 fundraiser is an opportunity to combine business with purpose on a national scale.
By donating 100 percent of profits for a full day, the restaurant group aims to generate significant funding while also raising awareness about a condition that is often misunderstood or overlooked. Organizers note that awareness is a critical first step, as many people experience tinnitus without realizing they are not alone or that support and resources are available.
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The Dine-to-Donate event invites customers to participate simply by showing up, whether for lunch, dinner, or takeout. Every meal served contributes directly to the American Tinnitus Association’s work, making the effort accessible to families and individuals who want to support the cause in a practical way.
As Tinnitus Awareness Week approaches, the partnership highlights how businesses and nonprofits can work together to bring attention to widespread health issues. For those living with tinnitus, the fundraiser also serves as a visible reminder that their experiences are recognized and that ongoing efforts are underway to improve understanding, care, and quality of life.
Additional information about tinnitus and the work of the American Tinnitus Association is available through the organization’s educational resources, while participating restaurants will share details about the fundraiser locally ahead of Feb. 2.
